Hello, I’m Michelle, founder of Proline Equine®.
My background in equestrian clothing began many years ago with Superior Showing Attire, the made to measure business I founded and later sold to concentrate fully on Proline. Years spent tailoring and fitting riders of every shape and size gave me a real understanding of fit, proportion and how clothing needs to work with different body shapes.
FIT STARTS WITH UNDERSTANDING SHAPE.
That tailoring knowledge is something I’ve carried with me into Proline. I understand that creating a great fit is about far more than simply making a pattern bigger or smaller. It’s about where something sits, how it is shaped, where it needs support and how proportions need to change across the size range.
BECAUSE SIZE IS ONLY PART OF THE FIT.
That belief sits at the very heart of Proline. I wanted to use everything I had learned to create riding wear that flatters, feels comfortable and gives you confidence when you put it on. Clothing that looks just as good as it performs, with fit considered from the very beginning rather than as an afterthought.
Proline is a small, independent British business and I’m still at the heart of it. I’ve always listened to my customers, how things fit, what they love wearing and what they want to see from Proline next. That connection has shaped the brand from the very beginning and continues to shape everything we create.
Thank you for supporting my brand and trusting what we create. I’m incredibly proud of how far we’ve come and even more excited about what’s coming next….
Michelle
Founder, Proline Equine®