Privacy & Security Policy

Our Privacy Policy

Proline Equine fully respects the privacy rights of all visitors to its website. This Privacy Policy explains how we collect, store and use personal information about you when you browse https://prolineequine.com. It outlines the types of personal data that we collect too.

By accessing, browsing or otherwise using this website, you have effectively confirmed that you have read, understood and agree to the Proline Equine Privacy Policy in its entirety. If you do not agree to our Privacy Policy, you must not use our website.

Who we are

Proline Equine Ltd is a company registered in England & Wales (registration number 13011661).

If you have any questions about how collect, store and use personal data about you or if you have any other privacy-related questions, please contact us by email at sales@prolineequine.com.

When you contact us, please remember to include your name and contact details.

How we protect your data

We make reasonable efforts to ensure a level of security appropriate to the risk associated with the processing of Personal Data. We maintain organizational, technical and administrative measures designed to protect Personal Data within our organization against unauthorized access, destruction, loss, alteration or misuse. Your Personal Data is only accessible to a limited number of personnel who need access to the information to perform their duties. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please contact us immediately.

What third parties we receive data from

We do not receive or share data with any third parties other than those detailed later in this policy for our own analytics and for payment processing purposes.

What rights you have over your data

If you have an account on this site, or have left a review, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. To request erasure of your personal data please email gdpr@prolineequine.com.

What we collect and store

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of basket contents while you’re browsing our site. View our Cookie Policy.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

If you contact us by using our contact form we will store your name, email address, phone number (if provided) and message, which will be used to respond to your enquiry.

Login Protection:

In order to check login activity and potentially block fraudulent attempts, the following information is used: attempting user’s IP address, attempting user’s email address/username (i.e. according to the value they were attempting to use during the login process), and all IP-related HTTP headers attached to the attempting user.
Activity Tracked: Failed login attempts (these include IP address and user agent). We also set a cookie (jpp_math_pass) for 1 day to remember if/when a user has successfully completed a math captcha to prove that they’re a real human. Learn more about this cookie.

Payments:

We accept payments through Stripe. When processing payments, some of your data will be passed to Stripe, including information required to process or support the payment, such as the purchase total and billing information.

Please see the Stripe Privacy Policy for more details.


We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for 5 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfil orders, process refunds and support you.

Analytics and Remarketing

We use Google Analytics and the Facebook Pixel to collect anonymous data about the traffic that comes to our website. We use this data to improve the products and services we offer.  We also collect anonymous user data using Google Analytics and Facebook for advertising purposes; that is, we collect anonymous data for Display and Search Remarketing.

If you wish to opt out of our collection of your anonymous data using Google Analytics, you can do so using Google’s Opt-Out Browser Add-On. You can also opt-out by using other anonymous browser features such as by browsing in Incognito or Private mode or by blocking ads. You can also opt-out of a wide variety of third party remarketing tools at the Digital Advertising Alliance website.

EU User Consent Policy & the GDPR (General Data Protection Regulation)

We adhere with the EU User Consent Policy by clearly disclosing our Cookies Policy, and this Security & Privacy Policy.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

When you place an order through the Site, we will maintain your order Information for our records unless and until you ask us to delete this information.

Your Security

We use Internet standard encryption technology (“SSL” or “Secure Socket Layer” technology) to encode personal data that you send to us when browsing or placing an order through the Proline Equine website.

Please note that whilst we take appropriate technical and organisational measures to safeguard the personal data that you provide to us, no transmission over the internet can ever be guaranteed secure. Consequently, please note that we cannot guarantee the security of any personal data that you transfer over the Internet to us.

If you are using a computer or terminal in a public location, we recommend that you always log out and close the website browser when you complete an online session for your security.

In addition we recommend that you take the following security measures to enhance your online safety:

  • Keep your account passwords private. Remember, anybody who knows your password may access your account
  • When creating a password, use at least 8 characters. A combination of letters and numbers is best. Do not use dictionary words, your name, email address, or other personal data that can be easily obtained
  • We also recommend that you frequently change your password
  • Avoid using the same password for multiple online accounts.

Changes to this policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

I have another question about Privacy or Security that’s not been answered here. What should I do?

Please feel free to e-mail us at sales@prolineequine.com with any questions.