Hello, I’m Michelle, the heart and soul behind Proline Equine. Our story began ten years ago when I started my career making made-to-measure jackets with my former company Superior Showing Attire. We catered for every shape and size, that not only fit well but also empowered riders to express themselves and excel in their passion.
Realising how a perfect fit could transform a rider’s experience, I embarked on a journey to create something truly special for ALL equestrians—apparel that embraced individuality, inspired confidence, and celebrated equestrians of all sizes, this is where Proline Equine was born. I since sold Superior Showing Attire to concentrate fully on my quest to make quality universal everyday riding clothes, with that amazing made to measure feel.
As a proud, small family-owned business, we believe that every single one of you deserves to feel amazing while riding, regardless of your shape or size. Just like you, I know how essential it is to have clothing that not only fits beautifully but also boosts your confidence in and out of the saddle.
When I started Proline Equine, I envisioned a brand that felt like family—not just a retailer. Your feedback means the world to us and drives our desire to constantly improve our lines. I often find myself inspired by the stories you share and the incredible riders you are.
Every time I see one of you tag us in our clothing, I can’t help but smile, knowing that our designs are empowering you to ride confidently and feel amazing in the saddle.
Thank you for being part of our journey and for trusting us to accompany you on your equestrian journey. It’s an honor to create clothing that helps you shine—both in the arena and beyond.
We are committed to constantly improving our clothing range and we’re always looking for your suggestions. Please do get in touch via our email sales@prolineequine.com or via messenger. We’re built on building relationships and that personal touch, that often gets forgotten.
Please read our hundreds of fantastic reviews and don’t forget to tag us for your chance to be featured, either on social media or on our website. We hope you love our clothing as much as we do and thank you for your overwhelming loyalty.
Michelle #Teamproline